“Not the winning tickets!” (CC BY-SA 2.0) by wetwebwork
The EuroMillions, one of the world’s richest lotteries, continues to create millionaires across the continent. However, thanks to the advent of online lotteries, the flagships European lottery is now just one option among an international network of games.
According to research by Research and Markets, online lotteries activity is on the up and by the close of the decade more people will be playing online than ever before. At present the online lottery industry is worth around $275 million with participation rates in countries such as the UK hitting around 10%.
Online Lotteries on the Up
“Håll tummarna!” (CC BY 2.0) by Magnus D
However, with the international gaming market consisting of 2.2 billion players and lottery betting accounting for 29% of all global gambling activity, there’s plenty of scope for online outlets to grow. With this being the case, it’s no wonder that virtual platforms are now offering access to dozens of games and, importantly, billions of dollars in monthly jackpots.
In fact, it’s this access to lotteries of varying shapes, sizes and dynamics that’s piqued the interest of players. Much like the EuroMillions created a cross-border lottery capable of generating enormous jackpots, sites like Lottoland are now turning local lotteries into international interests.
For example, a player in Ireland can now sign into Lottoland and choose from a vast array of Euro Lotteries. From Polish Lotto with jackpots touching the £6 million mark to Italy’s SuperEnalotto with its £60+ million jackpots and six-line dynamic, players can now gain access to the best games in Europe courtesy of these online lottery hubs. Moreover, thanks to the popularity of Internet lotteries, players can also enjoy new innovations such as EuroJackpot, which offers an online alternative to the EuroMillions.
Online Lottery Landscape Suits Modern Players
“Lenovo CES2011” (CC BY 2.0) by Tokuriki
This diversification of the lottery landscape isn’t simply due to the accessibility of Euro and international lotteries. Indeed, if you’re an online player you can tailor the landscape to suit your playing preferences. Whether you’re looking for advice on the probability of each lottery, a recurring payment solution or software that automatically purchases a ticket for you when jackpots reach a certain size, online lottery sites have it all.
Much like every area of the gambling industry that’s been touched by the Internet (it’s now an industry worth $41 billion), lottery gaming is now a much more lucrative proposition. By giving players access to more games in a way that suits their circumstances, operators have been able to spark something of a revolution in the industry. The net result of this revolution is lager jackpots and increased interested in lotteries of all shapes and sizes which is why anyone with a penchant for life changing prizes should be heading online today.
